I am the designer and founder of Ella Couth The Label. I’m originally from Queens, New York, and now live in Atlanta, Georgia.

My introduction to fashion began at Savannah College of Art and Design (SCAD), where I studied fashion marketing and management. I went on to coordinate and creatively direct fundraising fashion shows benefiting St. Jude Children’s Research Hospital and a nonprofit addressing poverty in Kenya.

As my personal sense of style developed, I found myself drawn to refined, feminine clothing. I wanted to see those pieces presented through a perspective that felt more like my own. That became the starting point for EC The Label, which I launched in 2023.

I designed the collection with women who want to feel confident, expressive, and quietly captivating in mind. Returning to New York to produce my designs felt like kismet. The city where my story began became part of Ella Couth’s story, too.